A successful open house can mean all the difference when it comes to selling a home quickly. An open house gets several potential buyers through the door at once, which could lead to multiple offers. Here are some tips for organizing the perfect open house.
Market the Open House
Getting buyers through the door is half the battle, so marketing is key when it comes to a successful open house. Advertise the open house on social media, home-buying websites, print ads, and signage throughout the neighborhood. Word-of-mouth is another great way to generate buzz about an open house.
Make the Home Picture-Perfect
Buyers want to walk in and feel like they can make the house their home, so creating a welcoming environment is important. Eliminate clutter, freshen up any paint or problem areas, and clean the home for a neat appearance. Curb appeal is also important, as it’s the first impression a buyer will have of the home, so make sure the lawn is mowed and the exterior is spotless.
Get Down to Business
The ultimate goal of an open house is to make a sale, so having the necessary paperwork on hand to achieve that is a good idea. Brochures or flyers of the home to hand out to potential buyers will leave them with a lasting impression after they leave. A table set up with business cards of the realtors, lenders, local banks, and other businesses that can aid with a sale is also helpful.
Be the Best Host
Buyers want to feel comfortable from the moment they walk into a home, and interacting with them in a positive and welcoming way is the best way to achieve that. Offer refreshments and set the mood with soft music and bright lighting, and give buyers just enough space to walk around freely, while also being readily available to answer any questions they may have.
The mission doesn’t end when the open house does. Follow-up is just as important as the open house itself. Check-in with buyers after an open house to see if they have any questions. A good follow up could potentially seal the deal.
This article was originally published on https://jasoncohenpittsburgh.org/