Selling a home is an emotional decision, and sometimes money isn’t the deciding factor in which offer a buyer chooses. Think of it this way – would you prefer to sell to a buyer who offers a few thousand more and wants you to pack up your life in a day, or to his competitor, who offers less, but will give you a few weeks to say your goodbyes? Real estate is predominantly a seller’s market. Jason Cohen has found that in Pittsburgh, Pennsylvania and beyond, it’s become increasingly important for buyers to appeal to both the homeowner’s emotional and financial sensibilities. Prospective buyers need to strategize; they need to make the sellers like them more than their competition.
There are few qualities more off-putting than disorganization. Make a good impression by having your paperwork in order and showing the buyer that you understand the financial implications of the agreement. Prepare documentation that proves that you can afford the cost of closing, and have your mortgage papers, loan documents, and proof of credit ready for the seller’s inspection.
Cut out contingencies
Try not to irritate the seller by adding too many demands to your bid. You may want those cosmetic repairs on the porch finished by the time you move in, but the hassle involved might push the seller towards a lower and less demanding offer. Ask for the inspections and repairs you absolutely need, and no more. Try to be as flexible as possible and make the process less stressful for the seller; they will appreciate your thoughtfulness and think better of your bid.
Enter an escalation clause into your bid
Adding an escalation clause to your offer shows the seller that you intend to seriously participate if the sale comes to a bidding war. Essentially, the clause states that if other buyers drive the price over your initial bid, you will top their offer up to a certain amount. Escalation clauses can help convince sellers that choosing your offer makes financial sense; that said, you need to know your limits. Walk away if the escalation pushes the price beyond what you can afford.
Appeal to the seller’s emotional side. Include a personal letter with your offer packet that details why purchasing their house matters to you. Build a personal case for why the seller should choose you over other, possibly more lucrative, offers. Money isn’t always the deciding factor in a sell – so be compelling, and convince the seller to like you!
Jason Cohen of Jason Cohen Pittsburgh can provide further guidance on any of the above items. Visit our website at jasoncohenpittsburgh.com for further details.
*Originally posted on JasonCohenPittsburgh.org