Are Digitally Altered Real Estate Photos Always Ethical?

By now, most everyone knows how to “photoshop” a basic photo, using a wide variety of programs. In most cases, doing so is harmless and can even result in more stunning photos. In other cases, however, digitally manipulating photos can cause scandal and even ruin to some. A new trend is on the rise in real estate which can run from the harmless and helpful to the costly and potentially downright fraudulent.

Photos and videos have long been a basic staple in online real estate listings, including 360-degree tours. While ordinarily, these can be incredibly helpful to home buyers, many of these images are now being digitally manipulated. In one sense, digital manipulation can be no different than staging a home in the first place. A professional photographer might help make a somewhat less-than-spectacular pool appear to be a crown jewel in a backyard oasis. Photographing your house at the peak of spring when the trees are in full blossom is preferable to the dead of winter when the grass is brown and the trees look dead and lifeless, but isn’t inherently misleading.

A number of virtual staging services are on the rise, however, that could create a problem…

Please see my blog at for my full article.


Technology in Real Estate

Despite being the single largest industry in the United States in terms of assets, the real estate sector has been surprisingly behind the times when it comes to the adoption of cutting-edge technology.

According to a recent article in Forbes, the real estate industry is at the same place now that many other industries were just getting to in the late ‘90s and early 2000s. Many of the largest real estate companies are using proprietary technology, which entails frequent updates, patches, and ever-expanding functionality, along with all of the known problems that those sorts of fixes bring.

At the same time, there has been little interest in adopting industry-standard platforms in almost all other sectors. This has led to terrible inefficiency, a sort of constant reinvention of the wheel as 20 different companies develop 20 different solutions to precisely the same problem without ever collaborating with each other or determining what an optimal solution might look like based on their collective experience.

All told, the real estate industry is behind the technological times.

Some innovations are showing big promise…

See my blog at for my full article.

Top 7 Blogs for Real Estate Professionals

The Internet offers professionals in real estate a near-arsenal of online resources…if you know where to look. Scouring the web to pinpoint the most helpful resources is as tedious as it is unnecessary, thanks to Placester’s curated list of essential blogs for agents and brokers. Here’s what they’ve deemed the most beneficial blogs and forums for realtors and consultants alike.



With his interesting insights and acute awareness of important subjects in the real estate market, Jonathan Miller provides a riveting account of the country’s financial status. He dissects national housing and fiscal reports and provides clear explanations on how the figures he lays out can impact current and future sales and mortgages. By wading into recent budgetary developments, Miller offers his insights as guideposts through the ever-changing financial landscaping.



Offering both commercial and residential agent standpoints, BiggerPockets covers a broad scope of real estate topics. From campaign ideas to marketing trends, BiggerPockets is a treasure trove of useful tidbits for professionals in real estate.


Speaking of Real Estate

Run by the National Association of Realtors™, Speaking of Real Estate offers a plethora of videos, real estate news, and pertinent market information. Their balanced blend of audiovisual and written content gives their blog an added appeal.


Eye on Housing

Rich with analyses, statistics, and data, Eye on Housing intends to keep agents and brokers up-to-date to ongoing trends, making this blog an indispensable asset. Complete with visual aids and data-laden illustrations, Eye on Housing is a rich resource for all real estate professionals.



Tracy Weir strays from conventional blog norms with her tech-savvy insights and understandings. She believes that technological advances can aid real estate professionals in their business dealings – and intends to use her blog to prove her point. Every post underlines the message that understanding, utilizing, and leveraging technology can help agents get a leg up on their competitors. As Weir delves into the boundless world of real estate technology, she hopes to empower realtors to find success.



Geared to the needs of fast-moving professionals, the straightforward and thought-provoking pieces found on 1000watt area enough to pique the interest of any quick-thinking real estate operative. With timely industry advice, personal stories, and news coverage, 1000watt invites listeners to broaden their horizons and tackle rewarding challenges.



Equipped with civilian-friendly guides, Movoto does what other blogs don’t by veering away from mainstream data. Best schools,  neighborhoods, attractions, and safest areas are a few of the many topics covered within this forum.

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Jason Cohen Pittsburgh - Apps

Great Apps for House Hunters

Jason Cohen Pittsburgh is a real estate professional currently living and working in Pittsburgh, PA. During his tenure as an investor, Jason came to understand the importance of embracing technology and shifting industry trends. Here, he outlines just a few apps that can help homeowners and renters find a new home.   

Once you’ve made the decision to buy a house and have been qualified for a mortgage, you can start searching for your perfect home in earnest. Finding a place to call home isn’t always easy, especially if you’ve never been through the process before.  Luckily, there are a number of free online resources you can use to browse homes in your area on any mobile device of your choosing. Below, Jason Cohen Pittsburgh lists four apps to check out on your quest to find the home of your dreams.


Homesnap is a newer app for house hunters, but it offers users access to the majority of features you expect from older online offerings. You can browse houses and search generally for individual listings in your area, or you can limit your search within specific criteria such as school districts, crime rates, and open houses. It might not be the only app you use on your search, but it’s definitely one worth adding to your list of search tools. is perhaps one of the best-known resources available online. It has a large database of homes to look through, and claims to list more homes than any other apps. Aside from searching for homes based on a list of criteria, you can also find estimates for property values for homes currently on the market. even offers a nifty video feature, where browsers can access livestreams of open houses to get a better glimpse of the house than photos alone can provide.


As a relatively new app, Redfin has its quirks and is still developing as a service. That said, the app does provide valuable tools for people looking for homes. Listings include condos and various types of homes, including short sales, foreclosures, and homes that are for sale by the owner. You can schedule tours, narrow down your search parameters, and utilize calculators to calculate your mortgage, taxes, and other figures that are relevant to your search.


This is one of the largest real estate apps available to people looking for homes. You can search for apartments, homes, or condos – all within very specific criteria. Filters allow users to sort their prospective homes by neighborhood, schools, bedrooms, bathrooms, and information on the surroundings. It’s one of the apps that you should never overlook when tailoring your home search.

Utilize all the resources that you have available to you so you are able to find the perfect home for you sooner rather than later. You’ll thank yourself for taking the initiative to expand your search parameters and capabilities.

For more of Jason Cohen’s work, please visit

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