Pittsburgh a Winter Wonderland for Renters

Even when Pittsburgh isn’t 60 degrees in December, the city is full of fun options for young city residents. With an abundance of activities geared toward youthful city denizens, the city has transformed itself year-round into a place that appeals to younger residents. At Jason Cohen Pittsburgh, we invest in properties that we subsequently rent, often to twenty- or thirty-something residents who are flocking to the city. For investors looking to rent their assets, Pittsburgh is an optimal location and the abundance of initiatives that attract young residents ensure that the city will continue to thrive for landlords.

Pittsburgh offers of an array of winter activities for fitness enthusiasts to be outdoors even in the winter months. Several holiday-themed 5K races as well as yoga events keep active folks busy outdoors even when the temperatures dip. The ice rink in Schenley Park offers adult-only skating on Friday evenings for those who want a peaceful night on the ice. The annual Polar Bear Plunge is a chance for cold lovers to dive into one of the local rivers and prove their mettle.

Winter is also the time for beer festivals at the convention center where craft brew enthusiasts can warm up from the cold by tasting the interesting ales, lagers, and the like from the region and beyond. The South Side will even host a chili cook-off and street festival. The Pittsburgh winter can’t stop the quarterly gallery crawls downtown, nor the monthly low-bey Unblurred on Penn Avenue.

In addition to Pitt basketball, the city offers other affordable sports entertainment for younger residents. The Penguins offer discounted tickets to students to enable the city’s youth to experience hockey at Consol Energy Center. The Student Rush program epitomizes Pittsburgh’s commitment to making the city an attractive place for young people to live and rent.

As real estate investors, we at Jason Cohen Pittsburgh strive to make our repositioned rental properties appeal to these young residents that have been part of an influx to the city. We strategically invest in properties in areas of the city that appeal to a younger demographic and renovate, adding amenities to suit their active lifestyles. From the activities being offered this winter, we think that this trend is catching on. The city’s amenities make it attractive to young renters, therefore a great place to invest in rental properties.


Misconceptions About Real Estate

There’s no shortage of misconceptions about real estate, which make many people reluctant to get into buying or selling homes.  This is a shame, because those misconceptions are just that: misconceptions.  Here is a list of some of the top misconceptions about real estate, based on an article on the site Zillow:


You don’t need a real estate agent to buy a home in the information age: Even when you can find most things online, it’s now more important than ever to have a great local real estate agent.  While the reason for using an agent isn’t as much focused on their access to proprietary data, they’re great to have on your team as advisors, since they have a lot of experience in something that you ultimately don’t experience yourself that often.

You need 20 percent down to buy a home: This is the biggest misconception for millennials, many of whom are burdened with student loans but still want to be homeowners.  Lenders tended to be strict after the credit housing crisis, and financing spelled the end of mortgage deal after mortgage deal.  Yet today, you can get a loan with as little as three percent down, although it isn’t that simple; you still need to have great credit, verifiable income and assets that can back you up.

multifamily real estate

My home’s value is whatever the appraiser says it is: The market value of a home is determined by what willing buyers and sellers agree upon in an open market.  Yet other than that, a homeowner or would-be seller can only rely on a recent appraisal for a bank refinance.  Typically, a home’s appraised value comes in below the market value, and such factors as views, finishes, fixtures or neighborhood specifications can all affect an appraisal.

You don’t need to have open houses to sell homes: While the advent of online listings might make open houses look unnecessary, that’s not always true.  Open houses are the blood of DNA real estate, and you’ll have a better chance of selling your home if you make it more available to potential buyers.

Pittsburgh Over the Years

As real estate investors at Jason Cohen Pittsburgh, we look at properties for their profitability. We assess locations for economic viability and attempt to project how money spent there now can grow over time. We look for diamonds in the rough. And there is no better an example of a great investment than Pittsburgh.

In the past decade that we’ve been investing in city properties, Pittsburgh has seen tremendous growth. Certain neighborhoods have gone from destitute to debonair. Sure, there are the stalwarts like Squirrel Hill and Mt. Lebanon that persist as desirable locations through generations. But recently neighborhoods like Lawrenceville have come on strong with an abundance of new independent businesses. It takes a strong city for independent movie theaters, pinball cafes, and dedicated zombie memorabilia shops to thrive — but they do in Lower Lawrenceville.

Downtown, usually the focal point of most cities, was solely devoted to the working stiff crowd with the metropolis virtually shutting down after 5PM and on the weekends. Now, condos and apartments has risen with unprecedented growth in the Cultural District that entertains both visitors and the new population of residents. Hotels have sprung up all over the city to accommodate out-of-towners who’ve come to see a sports game or one of the numerous conventions that grace the new convention center each year.

Pittsburgh was almost a casualty, another city close to corroding off the Rust Belt when the major industry left down. But, the “City of Champions” restored itself with new industries. Now, it’s about medicine with top-ranked hospitals at the University of the Pittsburgh. Google has opened an office in the city, helping to usher in a technology boom with one of the largest robotics institutes from Carnegie Mellon University.

Hollywood has also brought in much attention to the Steel City. The Pennsylvania tax credit has provided an incentive for film productions in the city, increasing jobs in the area as well as showcasing the new Pittsburgh.

Culture has also thrived. Somehow the city that was once known for its sandwiches covered in french fries has now become a foodie destination. Local organizations lead food tours of various neighborhoods and craft alcohol has become a burgeoning industry. Local distilleries and wineries form a libations trail along the river, along with microbreweries. The riverfronts have been restored and boast docks for kayaks and bike trails. In fact, the city of hills and bridges is now known for being bike-friendly, defying its geographical challenges.

At Jason Cohen Pittsburgh, we’ve noticed all of these things about how our city has started to thrive. Since we’ve been operating in Pittsburgh, the city has paid off as an investment.


Real Estate Investing: A Team Business

Working as a team when in investing in real estate has many advantages over going it alone. If you’re considering getting into the real estate investment market, you should take the time to decide if you can go it alone or if you should work with a team. Many small business owners are quick to think that it can be done alone, but realize when it is too late that they don’t know quite as much as they thought they did. There are only 24 hours in each day. No amount of knowledge can overcome a lack of time, which is why Jason Cohen Pittsburgh’s investments are always a team effort.

Because you’re building your team from the ground, you get to decide which roles will be represented and who will fill those roles. Some roles are necessary at an early point while other roles can wait until your business grows. Some of the essential roles are bookkeeper, assistant, and a communications specialist. All these positions can be filled by one person at the onset, but be sure to stay aware of when changes are necessary.

As a small business owner in the real estate investing industry, you need to know where you stand financially with every deal you make. You must know your budget. If you don’t know how much money is in your bank account, you can quickly add hundreds of dollars in overdraft fees. You also don’t want to be in the middle of a deal and have your credit turned off. It’s embarrassing and unnecessary. The function of a bookkeeper is to keep track of your finances, pay your bills, and help you stay on budget. If you are not ready to add staff just yet, you can look into hiring a service or a freelance bookkeeper.

Having an administrative assistant may sound like a luxury, but there may come a time when you realize that it is a necessity. If your list of phone calls to return is growing, if your voicemail is filling up on a regular basis, and if you’re forgetting to appointments, it may be time to hire an assistant. The main function of an administrative assistant is to answer calls, schedule appointments, type memos and reports, and assist with any other organizational tasks that arise.

A communications specialist will handle your marketing functions. The main function of this individual is to create your presence to build your reputation by telling the market all about you and your business. Online, a communications specialist will create your website and social media sites. Offline, a communications specialist will create your advertising campaign. Without a communications specialist your administrative assistant won’t have many appointments to schedule.

As your business grows, you’ll add more positions. You may hire a contractor to help with major repairs. A property manager and a handyman may become necessary if you are going to have tenants. You should also develop a close relationship with your insurance agent and loan officer.

When you have the perfect team, you as the investment business owner, can focus on what you do best while your employees and consultants do what they do best. You are the real estate investment brain. At Jason Cohen Pittsburgh, we know that with the right team, you can grow stronger in the field and have a better chance of success.