Jason Cohen is the founder and president of Jason Cohen Pittsburgh, an informal real estate group which provides constructive advice to professionals considering property investments. Given his near-constant interpersonal work with other professionals in the field, Jason is well-equipped to offer guidance on the process of finding a competent real estate agent. Here, Cohen offers his thoughts.
What separates a great real estate agent from an ineffective one? In a social-media landscape where every realtor’s promotions are glossy and attractive, it can be hard for regular buyers and
sellers to discern whether the agents they research are actually the capable, honest professionals they appear to be online. However, there are some steps that real estate hopefuls can take to ensure a successful professional relationship before officially signing on with an agent. The following tips are brought to you by Jason Cohen, the president and founder of the informal real estate advising group, Jason Cohen Pittsburgh – consider observing them prior to committing to a real estate professional!
Every buyer and seller needs to make sure that the agent they hire is equipped to manage their needs. It’s especially important to find a professional affiliated with the National Association of Realtors – you can determine this by checking to see if the agent notes their title with a capital “R.” Those in the NAR pledge to follow a code of ethics, and will be held accountable for any professional wrongdoing in the field. This code protects clients from potentially troublesome action on the part of the agent. Clients should also check to make sure that the agent specializes in handling cases like theirs. For instance, an individual looking to buy a house should search for a realtor with an ABR certification: These professionals are Accredited Buyer’s Representatives, and have completed additional courses for representing buyers in transactions.
Review Agent Records
Clients should also direct their research towards answering a few basic questions: How long has the agent been in business? Are their current listings similar to yours? Does the agent have any marks on their record? While the first two can be answered through an online search or direct conversation with the agent, the last question should be directed towards the applicable state regulatory body, which will have a record of any concerns or complaints.
Reach Out to Previous Clients
Don’t be afraid to ask a potential agent for a list of former clients! Reaching out to previous home buyers and/or sellers will help you better understand the agent’s skill set, capabilities, and professionalism. Make sure to ask for details; how long was the client’s home on the market? How much did it sell for? Was the agent friendly and helpful, or were they professionally challenging? All of these questions will help you come to a decision when choosing a professional to represent your real estate interests.
For more helpful advice and intriguing articles, please visit Jason Cohen Pittsburgh’s blog at JasonCohenPittsburgh.org.